Marketing research /
David A. Aaker, V. Kumar, George S. Day.

Description

Main Author

Aaker, David A.

Related Names

Day, George S.
Kumar, V.

Language(s)

English

Published

New York : J. Wiley, c2001.

Edition

7th ed.

Subjects

Marketing research.

Note

Disc is copyright 1999 by SPSS, Inc.

Physical Description

xvi, 751 p. : ill. ; 27 cm. + 1 computer laser optical disc ; 4 3/4 in.

ISBN

0471395641 (set)
0555117685 (disc)
0471363405 (cloth : alk. paper)

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