Consumerism :
search for the consumer interest /
edited by David A. Aaker & George S. Day.

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Main Author
Aaker, David A.
Related Names
Day, George S.
Language(s)
English
Published
New York : Free Press, c1978.
Edition
3d ed.
Subjects
Consumer protection > United States
Physical Description
viii, 504 p. ; 24 cm.
ISBN
0029000408 (pbk.)
0029000505
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