Marketing research /
David A. Aaker, V. Kumar, George S. Day.
APA Citation
Aaker, D. A., Day, G. S., Kumar, V. (2001). Marketing research. 7th ed. New York: J. Wiley.
MLA Citation
Aaker, David A, George S Day, and V Kumar. Marketing Research. 7th ed. New York: J. Wiley, 2001.
Warning: These citations may not always be complete (especially for serials).