Essentials of marketing research /
V. Kumar, David A. Aaker, George S. Day.

Description

Main Author

Kumar, V.

Related Names

Day, George S.
Aaker, David A.

Language(s)

English

Published

New York : Wiley, c2002.

Edition

2nd ed.

Subjects

Marketing research.

Note

Title on accompanying CD-ROM label: SPSS student version 10.0 for Windows.

Physical Description

xix, 553 p. : ill. (some col.) ; 27 cm. + 1 CD-ROM (4 3/4 in.)

ISBN

0471223336
047141235X (pbk. : alk. paper)

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