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Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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Main Author: O'Guinn, Thomas C.
Related Names: Semenik, Richard J.
Allen, Chris T.
Language(s): English
Published: Cincinnati : South-Western College Pub., c2000.
Edition: 2nd ed.
Subjects: Advertising media planning.
Advertising.
Note: "Web site addresses": p. 649-654.
Supplementary multimedia instructional materials are available to accompany the text ; Acccompanying videocassette is VHS.
Physical Description: xxxvii, 694 p. : col. ill. ; 29 cm. + 1 videocassette ((ca. 69 min.) : sd., col. ; 1/2 in.)
ISBN: 0324006616
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