Advertising /
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
APA Citation
O'Guinn, T. C., Semenik, R. J., Allen, C. T. (2000). Advertising. 2nd ed. Cincinnati: South-Western College Pub..
MLA Citation
O'Guinn, Thomas C, Richard J Semenik, and Chris T Allen. Advertising. 2nd ed. Cincinnati: South-Western College Pub., 2000.
Warning: These citations may not always be complete (especially for serials).