Principles of marketing :
a global perspective /
Richard J. Semenik, Gary J. Bamossy.

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Main Author: Semenik, Richard J.
Related Names: Bamossy, Gary J., 1949-
Language(s): English
Published: Cincinnati, Ohio : South-Western College Publishing, c1995.
Edition: 2nd ed.
Subjects: Marketing > Marketing / Management.
Note: Maps on lining papers.
Physical Description: xxii, 682 p. : ill. (some col.), col. maps ; 26 cm.
ISBN: 0538839139
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