Advertising

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100 1 ⊔ ‡aO'Guinn, Thomas C.
245 1 0 ‡aAdvertising / ‡cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
250 ⊔ ⊔ ‡a2nd ed.
260 ⊔ ⊔ ‡aCincinnati : ‡bSouth-Western College Pub., ‡cc2000.
300 ⊔ ⊔ ‡axxxvii, 694 p. : ‡bcol. ill. ; ‡c29 cm. + ‡e1 videocassette ((ca. 69 min.) : sd., col. ; 1/2 in.)
500 ⊔ ⊔ ‡a"Web site addresses": p. 649-654.
500 ⊔ ⊔ ‡aSupplementary multimedia instructional materials are available to accompany the text ; Acccompanying videocassette is VHS.
504 ⊔ ⊔ ‡aIncludes bibliographical references and indexes.
505 0 ⊔ ‡a[v. 1.] Text -- [v. 2.] Videocassette.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aAdvertising media planning.
650 ⊔ 0 ‡aAdvertising.
700 1 ⊔ ‡aSemenik, Richard J.
700 1 ⊔ ‡aAllen, Chris T.
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