Advertising /
John S. Wright ... [et al.].

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Main Author: Wright, John Sherman, 1920-
Language(s): English
Published: New York : McGraw-Hill, c1977.
Edition: 4th ed.
Subjects: Advertising.
Physical Description: xiii, 769 p. : ill. ; 24 cm.
ISBN: 0070720673
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Limited (search only)	University of Minnesota

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