Exercises in marketing research /
Thomas C. Kinnear, James R. Taylor.

Description

Tools

Cite this Export citation file
Main Author
Kinnear, Thomas C., 1943-
Related Names
Taylor, James R. (James Ronald), 1938-
Language(s)
English
Published
New York : McGraw-Hill, c1983.
Edition
2nd ed.
Subjects
Marketing research > Problems, exercises, etc.
Note
To be used with its companion textbook: Marketing research: an applied approach.
Physical Description
viii, 235 p. : ill., forms, map ; 28 cm
ISBN
0070347476
Locate a Print Version
Find in a library

Viewability

Item Link Original Source
Limited (search only)   University of Michigan