Exercises in marketing research /
Thomas C. Kinnear, James R. Taylor.

Description

Main Author

Kinnear, Thomas C., 1943-

Related Names

Taylor, James R. (James Ronald), 1938-, joint author.

Language(s)

English

Published

New York : McGraw-Hill, 1979.

Subjects

Marketing > Marketing / Management > Marketing / Management / Examinations, questions, etc.
Marketing research > Marketing research / Examinations, questions, etc.

Note

To be used with its companion textbook. Marketing research: an applied approach.

Physical Description

viii, 207 p. : ill., forms, map ; 28 cm

ISBN

0070347433

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