Marketing insights :
selected readings /
R. Clifton Andersen and Philip R. Cateora.

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Main Author
Andersen, R. Clifton.
Related Names
Cateora, Philip R.
Language(s)
English
Published
Austin, Tex. : Austin Press, [1974]
Edition
3rd ed.
Subjects
Marketing.
Physical Description
xv, 561 p. : ill. ; 23 cm.
ISBN
091487201X :
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