Marketing insights :
selected readings /
R. Clifton Andersen and Philip R. Cateora.

APA Citation

Andersen, R. Clifton., Cateora, P. R. (1974). Marketing insights: selected readings. 3rd ed. Austin, Tex.: Austin Press.

MLA Citation

Andersen, R. Clifton, and Philip R Cateora. Marketing Insights: Selected Readings. 3rd ed. Austin, Tex.: Austin Press, 1974.

Warning: These citations may not always be complete (especially for serials).