International marketing /
Philip R. Cateora, John L. Graham

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Main Author
Cateora, Philip R
Related Names
Graham, John L
Language(s)
English
Published
New York : Irwin McGraw-Hill, c2002
Edition
11th ed
Subjects
International business enterprises
Export marketing
Physical Description
xxv, 693 p. : ill. ; 29 cm
ISBN
0071123121
0072398841 (hardback)
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