International marketing /
Philip R. Cateora, John L. Graham.

Description

Main Author

Cateora, Philip R.

Related Names

Graham, John L.

Language(s)

English

Published

Boston : McGraw-Hill/Irwin, c2005.

Edition

12th ed.

Subjects

International business enterprises.
Export marketing.

Physical Description

xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)

ISBN

0071111026 (international : alk. paper)
0072833718 (alk. paper)

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