Quantitative methods in marketing
[by] Ronald E. Frank [and] Paul E. Green.

Description

Tools

Cite this Export citation file

Main Author: Frank, Ronald Edward, 1933-
Related Names: Green, Paul E.
Language(s): English
Published: Englewood Cliffs, N.J., Prentice-Hall [1967]
Subjects: Marketing > Marketing / Mathematical models.
Physical Description: 118 p. illus. 23 cm.
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of California

View HathiTrust MARC record

Similar Items

Quantitative methods in marketing

Author: Hooley, Graham J.
Published: 1999

A manager's guide to marketing research; survey of recent developments

Author: Green, Paul E.
Published: 1967

Quantitative methods in marketing; a selected annotated bibliography

Author: Sheparovych, Zenon B.
Published: 1968

Quantitative techniques in marketing analysis: text and readings

Author: Frank, Ronald Edward, 1933-
Published: 1962

Bayesian estimation of rates using a hierarchical log-linear model

Author: Green, Paul E.
Published: 1995

Purchasing behavior and personal attributes

Author: Massy, William F.
Published: 1968

Market segmentation

Author: Frank, Ronald Edward, 1933-
Published: 1972

Planning and problem solving in marketing

Author: Alderson, Wroe.
Published: 1964

Multiattribute decisions in marketing: a measurement approach

Author: Green, Paul E.
Published: 1973

Research for marketing decisions

Author: Green, Paul E.
Published: 1966