Purchasing behavior and personal attributes,
by William F. Massy, Ronald E. Frank [and] Thomas Lodahl.

Description

Tools

Cite this Export citation file

Main Author: Massy, William F.
Related Names: Lodahl, Thomas.
Frank, Ronald Edward, 1933-
Language(s): English
Published: Philadelphia, University of Pennsylvania Press [1968]
Subjects: Consumers.
Motivation research (Marketing)
Physical Description: 174 p. illus. 25 cm.
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of California

View HathiTrust MARC record

Similar Items

Quantitative techniques in marketing analysis: text and readings

Author: Frank, Ronald Edward, 1933-
Published: 1962

Planning in marketing; a selected bibliography

Author: Massy, William F.
Published: 1962

Resource allocation in higher education

Author: Massy, William F.
Published: 1996

Honoring the trust : quality and cost containment in higher education

Author: Massy, William F.
Published: 2003

Adaptive aspects of forming impressions of people

Author: Lodahl, Thomas Martin.
Published: 1958

Quantitative methods in marketing

Author: Frank, Ronald Edward, 1933-
Published: 1967

A manager's guide to marketing research; survey of recent developments

Author: Green, Paul E.
Published: 1967

Marketing management

Author: Boyd, Harper W.
Published: 1972

Planning models for colleges and universities

Author: Hopkins, David S., 1921-
Published: 1981

The PhD factory : training and employment of science and engineering doctorates in the United States

Author: Goldman, Charles A., 1964-
Published: 2001