Purchasing behavior and personal attributes,
by William F. Massy, Ronald E. Frank [and] Thomas Lodahl.

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Main Author: Massy, William F.
Related Names: Lodahl, Thomas.
Frank, Ronald Edward, 1933-
Language(s): English
Published: Philadelphia, University of Pennsylvania Press [1968]
Subjects: Consumers.
Motivation research (Marketing)
Physical Description: 174 p. illus. 25 cm.
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