Quantitative techniques in marketing analysis: text and readings
[by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy.

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Main Author: Frank, Ronald Edward, 1933-
Language(s): English
Published: Homewood, Ill., R. D. Irwin, 1962.
Subjects: Marketing research.
Physical Description: 556 p. illus. 24 cm.
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Limited (search only) c.2	University of California

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