Managerial long-range planning.
Research seminar series conducted by the Graduate School of Business Administration, University of California, Los Angeles, sponsored by the McKinsey Foundation for Management Research, Inc.

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Main Author
Steiner, George Albert, 1912-
Related Names
University of California, Berkeley. Graduate School of Business Administration.
Language(s)
English
Published
New York, McGraw-Hill [1963]
Subjects
Industrial management > Case studies.
Physical Description
xii, 334 p. illus. 24 cm.
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