Marketing Research :
Methodological Foundations /
Dawn Iacobucci, Gilbert A. Churchill, Jr.

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Main Author: Lacobucci, Dawn.
Related Names: Churchill, Gilbert A.
Language(s): English
Published: Mason, OH : South-Western Gengage Learning, c2010.
Edition: 10th ed.
Subjects: Marketing research.
Note: 9th edition authored-- Gilbert A. Churchill, Jr.
Includes qualtrics Card.
Physical Description: xx, 604 p. : ill. ; 26 cm.
ISBN: 1439081018 (student ed. with Qualtrics)
9781439081013 (student ed. with Qualtrics)
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