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‡a1439081018 (student ed. with Qualtrics)
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‡aLacobucci, Dawn.
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‡aMarketing Research :
‡bMethodological Foundations /
‡cDawn Iacobucci, Gilbert A. Churchill, Jr.
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‡a10th ed.
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‡aMason, OH :
‡bSouth-Western Gengage Learning,
‡cc2010.
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‡axx, 604 p. :
‡bill. ;
‡c26 cm.
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‡a9th edition authored-- Gilbert A. Churchill, Jr.
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‡aIncludes qualtrics Card.
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‡aIncludes bibliographical references and indexes.
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‡aMode of access: Internet.
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‡aMarketing research.
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‡aChurchill, Gilbert A.
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