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Marketing Research :
Methodological Foundations /
Dawn Iacobucci, Gilbert A. Churchill, Jr.

APA Citation

Lacobucci, . Dawn., Churchill, G. A. (2010). Marketing Research: Methodological Foundations. 10th ed. Mason, OH: South-Western Gengage Learning.

MLA Citation

Lacobucci, Dawn, and Gilbert A Churchill. Marketing Research: Methodological Foundations. 10th ed. Mason, OH: South-Western Gengage Learning, 2010.

Warning: These citations may not always be complete (especially for serials).