Marketing research :
methodological foundations /
Gilbert A. Churchill, Jr., Dawn Iacobucci.

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Main Author: Churchill, Gilbert A.
Related Names: Iacobucci, Dawn.
Language(s): English
Published: Mason, Ohio : Thomson/South-Western, c2005.
Edition: 9th ed.
Subjects: Marketing research.
Physical Description: xxii, 697 p. : ill. (some col.) ; 27 cm.
ISBN: 032423693X
0324201605 (book + InfoTrac)
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