Exploring marketing research /
William G. Zikmund.

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Main Author: Zikmund, William G.
Language(s): English
Published: Fort Worth : Dryden Press, c1994.
Edition: 5th ed.
Subjects: Marketing research.
Physical Description: xxiv, 818 p. : ill. (some col.) ; 26 cm.
ISBN: 0030981360
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Limited (search only)	University of Michigan

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