Essentials of marketing research /
William G. Zikmund, Barry J. Babin.

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Main Author
Zikmund, William G.
Related Names
Babin, Barry J.
Language(s)
English
Published
Mason, Ohio : Thomson/South-Western, c2007.
Edition
3rd ed.
Subjects
Marketing research.
Physical Description
xvii, 414 p. : col. ill. ; 28 cm.
ISBN
0324320876 (pbk.)
9780324320879 (pbk.)
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