Exploring marketing research /
William G. Zikmund.

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Main Author
Zikmund, William G.
Language(s)
English
Published
Australia ; Thomson/South-Western, c2003.
Edition
8th ed.
Subjects
Marketing > Recherche.
Marketing research.
Note
Various multi-media instructional materials, including a web site, are available to supplement the text.
Physical Description
xxi, 744 p. : chiefly col. ill. ; 28 cm.
ISBN
9780324181852
032418185X
9780324181487
0324181485
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