Exploring marketing research /
William G. Zikmund.
APA Citation
Zikmund, W. G. (2003). Exploring marketing research. 8th ed. Australia: Thomson/South-Western.
MLA Citation
Zikmund, William G. Exploring Marketing Research. 8th ed. Australia: Thomson/South-Western, 2003.
Warning: These citations may not always be complete (especially for serials).