Exploring marketing research

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100	1	⊔	‡aZikmund, William G.
245	1	0	‡aExploring marketing research / ‡cWilliam G. Zikmund.
250	⊔	⊔	‡a8th ed.
260	⊔	⊔	‡aAustralia ; ‡a[Cincinnati, Ohio] : ‡bThomson/South-Western, ‡cc2003.
300	⊔	⊔	‡axxi, 744 p. : ‡bchiefly col. ill. ; ‡c28 cm.
500	⊔	⊔	‡aVarious multi-media instructional materials, including a web site, are available to supplement the text.
504	⊔	⊔	‡aIncludes bibliographical references and index.
538	⊔	⊔	‡aMode of access: Internet.
650	⊔	6	‡aMarketing ‡xRecherche.
650	⊔	0	‡aMarketing research.
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