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Global marketing management /
Masaaki Kotabe, Kristiaan Helsen.

APA Citation

Kotabe, M., Helsen, K. (2001). Global marketing management. 2nd ed. New York: J. Wiley & Sons.

MLA Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: J. Wiley & Sons, 2001.

Warning: These citations may not always be complete (especially for serials).