Global marketing management

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019 ‡a44694276
020 ‡a0471372897 (cloth : alk. paper)
035 ‡asdr-coo3932327
035 ‡a(OCoLC)44509179
040 ‡aDLC ‡cDLC ‡dUKM ‡dNIC
050 0 0 ‡aHF1416 ‡b.K68 2001
082 0 0 ‡a658.8/48 ‡221
100 1 ‡aKotabe, Masaaki.
245 1 0 ‡aGlobal marketing management / ‡cMasaaki Kotabe, Kristiaan Helsen.
250 ‡a2nd ed.
260 ‡aNew York : ‡bJ. Wiley & Sons, ‡cc2001.
300 ‡axxiv, 739 p., 12 p. of plates : ‡bill. (some col.), col. maps ; ‡c26 cm.
504 ‡aIncludes bibliographical references and indexes.
538 ‡aMode of access: Internet.
650 0 ‡aInternational business enterprises ‡xManagement.
650 0 ‡aExport marketing ‡xManagement.
700 1 ‡aHelsen, Kristiaan.
CID ‡a009131681
DAT 0 ‡a20100617083433.0 ‡b20101113000000.0
DAT 1 ‡a20120814065702.0 ‡b2024-10-27T17:33:42Z
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