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‡aKotabe, Masaaki.
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‡aGlobal marketing management /
‡cMasaaki Kotabe, Kristiaan Helsen.
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‡a2nd ed.
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‡aNew York :
‡bJ. Wiley & Sons,
‡cc2001.
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‡axxiv, 739 p., 12 p. of plates :
‡bill. (some col.), col. maps ;
‡c26 cm.
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‡aIncludes bibliographical references and indexes.
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‡aMode of access: Internet.
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‡aInternational business enterprises
‡xManagement.
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‡aExport marketing
‡xManagement.
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‡aHelsen, Kristiaan.
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