Consumer behaviour :
a European perspective /
Michael Solomon, Gary Bamossy, Søren Askegaard.

Description

Main Author

Solomon, Michael R.

Related Names

Solomon, Michael R.
Bamossy, Gary J., 1949-
Askegaard, Søren.

Language(s)

English

Published

New York ; Prentice Hall Europe, c1999.

Edition

3rd ed.

Subjects

Consumer behavior.
Consumer behavior.

Note

Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River, N.J. : Prentice Hall, 1998.

Physical Description

xviii, 589 p. : ill. (chiefly col.) ; 25 cm.

ISBN

0137519834

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