Consumer behavior :
buying, having, and being /
Michael R. Solomon

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Main Author
Solomon, Michael R
Language(s)
English
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Edition
6th ed
Subjects
Consumer behavior
Physical Description
xviii, 621 p. : col. ill., col. maps ; 29 cm
ISBN
0131404067
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