Sales promotion essentials /
Don E. Schultz and William A. Robinson.

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Main Author: Schultz, Don E.
Related Names: Robinson, William A., 1926-
Language(s): English
Published: Chicago, IL : Crain Books, c1982.
Subjects: Sales promotion.
Physical Description: v, 234 p. : ill. ; 24 cm.
ISBN: 0872510727 (pbk.) :
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