Strategic advertising campaigns /
Don E. Schultz, Dennis Martin, William P. Brown.

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Main Author: Schultz, Don E.
Related Names: Brown, William P.
Martin, Dennis G.
Language(s): English
Published: Chicago, IL : Crain Books, c1984.
Edition: 2nd ed.
Subjects: Advertising campaigns.
Physical Description: xii, 532 p. : ill. ; 25 cm.
ISBN: 0872510891
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