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830215s1982 ilua b 00110 eng |
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‡a 82070974
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‡a0872510727 (pbk.) :
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‡aSchultz, Don E.
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‡aSales promotion essentials /
‡cDon E. Schultz and William A. Robinson.
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‡aChicago, IL :
‡bCrain Books,
‡cc1982.
|
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‡av, 234 p. :
‡bill. ;
‡c24 cm.
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‡aIncludes bibliographical references and index.
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‡aMode of access: Internet.
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‡aSales promotion.
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‡aRobinson, William A.,
‡d1926-
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