Strategic advertising campaigns /
Don E. Schultz, Beth Barnes.

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Main Author: Schultz, Don E.
Related Names: Barnes, Beth.
Language(s): English
Published: Lincolnwood, Ill., USA : NTC Business Books, c1995.
Edition: 4th ed.
Subjects: Advertising campaigns
Advertising campaigns.
Physical Description: xxvi, 370 p. : ill. ; 25 cm.
ISBN: 0844230154
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