Essentials of advertising strategy /
Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.

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Main Author: Schultz, Don E.
Related Names: Allison, Anne.
Tannenbaum, Stanley I.
Language(s): English
Published: Lincolnwood, Ill. : NTC Business Books, c1996.
Edition: 3rd ed.
Subjects: Advertising.
Note: Includes index.
Physical Description: ix, 155 p. : ill. ; 27 cm.
ISBN: 0844235245
084423527X
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