Brand loyalty : measurement and management

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100	1	0	‡aJacoby, Jacob.
245	1	0	‡aBrand loyalty : ‡bmeasurement and management / ‡cJacob Jacoby, Robert W. Chestnut.
260	0	⊔	‡aNew York : ‡bWiley, ‡cc1978.
300	⊔	⊔	‡axiv, 157 p. : ‡bill. ; ‡c22 cm.
490	0	⊔	‡aWiley series on marketing management
500	⊔	⊔	‡aIncludes indexes.
500	⊔	⊔	‡a"A Ronald Press publication."
504	⊔	⊔	‡aBibliography: p. 121-149.
538	⊔	⊔	‡aMode of access: Internet.
650	⊔	0	‡aBrand choice.
700	1	0	‡aChestnut, Robert W.
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