Applying market segmentation schemes :
choices, costs, and control /
by Thomas V. Bonoma, Benson P. Shapiro.

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Main Author: Bonoma, Thomas V.
Related Names: Shapiro, Benson P.
Language(s): English
Published: Boston, Mass. : Division of Research, Harvard Business School, c1984.
Subjects: Market segmentation.
Note: "January 1984."
Physical Description: 21, [7] p. : ill. ; 28 cm.
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