Applying market segmentation schemes : choices, costs, and control

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035 ‡a(OCoLC)10417958
040 ‡aHBS ‡cHBS ‡dIUL
090 ‡aHF5415.127 ‡b.B66 ‡mIUNB
100 1 0 ‡aBonoma, Thomas V.
245 1 0 ‡aApplying market segmentation schemes : ‡bchoices, costs, and control / ‡cby Thomas V. Bonoma, Benson P. Shapiro.
260 0 ‡aBoston, Mass. : ‡bDivision of Research, Harvard Business School, ‡cc1984.
300 ‡a21, [7] p. : ‡bill. ; ‡c28 cm.
490 0 ‡aWorking paper / Division of Research, Harvard Business School ; ‡v9-784-041
500 ‡a"January 1984."
504 ‡aBibliography: p. 21.
538 ‡aMode of access: Internet.
650 0 ‡aMarket segmentation.
700 1 0 ‡aShapiro, Benson P.
CID ‡a007990033
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DAT 1 ‡a20120814112908.0 ‡b2024-01-04T19:17:54Z
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