National account management :
emerging insights/
by Benson P. Shapiro and Rowland T. Moriarty.

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Main Author: Shapiro, Benson P.
Related Names: Moriarty, Rowland T.
Marketing Science Institute.
Language(s): English
Published: Cambridge, Mass. (14 Story St., Cambridge, Mass.) : Marketing Science Institute, c1982.
Subjects: Marketing > Marketing / Key accounts.
Marketing > Marketing / Management.
Sales management.
Note: "March 1982."
Physical Description: 24 p. ; 28 cm.
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Limited (search only)	University of Michigan

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