Marketing performance assessment /
Thomas V. Bonoma, Bruce H. Clark.

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Main Author: Bonoma, Thomas V.
Related Names: Clark, Bruce H., 1958-
Language(s): English
Published: Boston, Mass. : Harvard Business School Press, c1988.
Subjects: Marketing > Marketing / Evaluation.
Note: Includes index.
Physical Description: xiv, 202 p. : ill. ; 29 cm
ISBN: 0875842038
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Limited (search only)	University of Michigan

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