Applying market segmentation schemes :
choices, costs, and control /
by Thomas V. Bonoma, Benson P. Shapiro.

APA Citation

Bonoma, T. V., Shapiro, B. P. (1984). Applying market segmentation schemes: choices, costs, and control. Boston, Mass.: Division of Research, Harvard Business School.

MLA Citation

Bonoma, Thomas V, and Benson P Shapiro. Applying Market Segmentation Schemes: Choices, Costs, And Control. Boston, Mass.: Division of Research, Harvard Business School, 1984.

Warning: These citations may not always be complete (especially for serials).