A Collection of cases in marketing management /
[edited by] H. Robert Dodge, William G. Zikmund.

Description

Tools

Cite this Export citation file
Related Names
Zikmund, William G.
Dodge, H. Robert, 1929-
Language(s)
English
Published
St. Paul : West Pub. Co., c1987.
Edition
2nd ed.
Subjects
Marketing > United States > Management > Case studies.
Note
Rev. ed. of: A Collection of outstanding cases in marketing management. c1979.
Physical Description
xix, 344 p. : ill. ; 25 cm.
ISBN
0314853138 (pbk.)
Locate a Print Version
Find in a library

Viewability

Item Link Original Source
Limited (search only)   Indiana University