A Collection of cases in marketing management

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245 0 2 ‡aA Collection of cases in marketing management / ‡c[edited by] H. Robert Dodge, William G. Zikmund.
250 ⊔ ⊔ ‡a2nd ed.
260 0 ⊔ ‡aSt. Paul : ‡bWest Pub. Co., ‡cc1987.
300 ⊔ ⊔ ‡axix, 344 p. : ‡bill. ; ‡c25 cm.
500 ⊔ ⊔ ‡aRev. ed. of: A Collection of outstanding cases in marketing management. c1979.
504 ⊔ ⊔ ‡aIncludes bibliographical references.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡zUnited States ‡xManagement ‡xCase studies.
700 1 0 ‡aZikmund, William G.
700 1 0 ‡aDodge, H. Robert, ‡d1929-
730 0 1 ‡aCollection of outstanding cases in marketing management.
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