Marketing management :
text and cases /
Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

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Main Author
Lal, Rajiv.
Related Names
Rangan, V. Kasturi.
Quelch, John A.
Language(s)
English
Published
New York, N.Y. : McGraw-Hill/Irwin, c2005.
Edition
[1st ed.].
Subjects
Marketing > Management > Case studies.
Marketing > Management.
Physical Description
xiii, 812 p. : ill. ; 26 cm.
ISBN
9780072967623 (alk. paper)
0072967625 (alk. paper)
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