Building store loyalty through store brands /
Marcel Corstjens, Rajiv Lal.

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Main Author
Corstjens, Marcel.
Related Names
Lal, Rajiv.
Language(s)
English
Published
[Stanford] : Graduate School of Business, Stanford University, [1996].
Subjects
Grocery trade > Mathematical models.
Sales promotion > Mathematical models.
Brand choice > Mathematical models.
Note
"October 1996."
Physical Description
36 p. : ill. ; 28 cm.
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Limited (search only)   no.1422 Pennsylvania State University