Marketing management : text and cases

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100 1 ⊔ ‡aLal, Rajiv.
245 1 0 ‡aMarketing management : ‡btext and cases / ‡cRajiv Lal, John A. Quelch, V. Kasturi Rangan.
250 ⊔ ⊔ ‡a[1st ed.].
260 ⊔ ⊔ ‡aNew York, N.Y. : ‡bMcGraw-Hill/Irwin, ‡cc2005.
300 ⊔ ⊔ ‡axiii, 812 p. : ‡bill. ; ‡c26 cm.
490 ⊔ 0 ‡aMcGraw-Hill/Irwin series in marketing
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement ‡vCase studies.
650 ⊔ 0 ‡aMarketing ‡xManagement.
700 1 ⊔ ‡aRangan, V. Kasturi.
700 1 ⊔ ‡aQuelch, John A.
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