Introduction to marketing management;
text and cases
[by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.

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Main Author: Rewoldt, Stewart H. (Stewart Henry), 1922-1979.
Related Names: Warshaw, Martin R.
Scott, James D. (James Dacon)
Language(s): English
Published: Homewood, Ill. : R. D. Irwin, 1969.
Subjects: Marketing > Marketing / Management > Marketing / Management / Case studies.
Marketing > Marketing / Management.
Note: On spine: Marketing management.
Physical Description: xv, 718 p. illus. 24 cm.
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Limited (search only)	University of Michigan

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