Marketing management :
text and cases /
Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

APA Citation

Lal, R., Rangan, V. Kasturi., Quelch, J. A. (2005). Marketing management: text and cases. [1st ed.]. New York, N.Y.: McGraw-Hill/Irwin.

MLA Citation

Lal, Rajiv, V. Kasturi Rangan, and John A Quelch. Marketing Management: Text And Cases. [1st ed.]. New York, N.Y.: McGraw-Hill/Irwin, 2005.

Warning: These citations may not always be complete (especially for serials).